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Product Improvement & Scaling

Take an existing product to production-grade.

Performance, architecture, API hardening, frontend cleanup, observability, and the boring discipline that keeps a product running cleanly as it grows.

Problems I solve

  • Slow pages, oversized bundles, and falling Core Web Vitals
  • Inconsistent auth + roles across services
  • Database queries that scan instead of seek
  • No observability — incidents become guesswork
  • Frontend rot that blocks every new feature

What I can build

  • Performance audits + Core Web Vitals remediation
  • Backend hardening (rate limits, retries, idempotency)
  • Database index + query review
  • Frontend architecture cleanup
  • Observability instrumentation (logs, traces, dashboards)
  • CI/CD modernisation + safer deploys

Process

  1. 01

    Audit

    Read the code, measure the runtime, and produce a written report with prioritised findings.

  2. 02

    Remediate

    Execute the highest-leverage fixes first. Every change is measured against the baseline so we know it worked.

  3. 03

    Stabilise

    Observability, runbooks, and follow-up reviews so the work compounds instead of regressing.

Deliverables

  • Written audit report with prioritised findings
  • Remediation pull requests in your repo
  • Performance / reliability baseline before + after
  • Observability dashboards + runbooks

Tech stack

  • Next.js
  • NestJS
  • Node.js
  • Angular
  • React
  • PostgreSQL
  • Redis
  • Docker

Relevant case studies

FAQ

Frequently asked questions

Can you do just an audit?
Yes. The audit is a standalone deliverable — you can hand it to your team or roll into a remediation engagement.
What if my codebase is messy?
That's the whole point of the service. Messy is fine; rewrite is rarely necessary if the architecture is sound.
How do you measure success?
Concrete numbers — page latency, query times, error rate, deploy frequency. We agree on the baseline and the target before starting.

Ready to scope your product improvement project?

Share a few details and I'll come back with a focused read on scope, architecture, and timeline.